Miller Lite demands excessive brand loyalty

There's that one "More Taste League" commercial when a guy is at a bar and he orders a Miller Lite. The commissioner, disguised as a bartender, says they're out. The poor sap says, "OK, any lite beer then." The commissioner then calls him "Busted:" he's not supposed to drink any other beer but Miller Lite. Even if Miller Lite is not available, Miller Lite doesn't think this poor fellow should drink any other beer. So if you're out at a bar, and that bar isn't serving Miller Lite for some reason, you should drink water, or nothing. Maybe gin. But you're not supposed to order another beer.